Privacy Policy

Who we are

Ybytu LLC (“YBYTU”, “we”, “us”, “our”) provides wellness products and content through our website ybytuhealth.com (the “Site”). If you have questions about this policy or how we handle your data, contact info@ybytuhealth.com.

Address: Bethel, CT 06801

What this policy covers

This Privacy Policy explains what information we collect, how we use it, when we share it, how we secure it, and your choices.

Information we collect

·      Information you provide: name, email, shipping/billing address, order details, messages you send us (e.g., via forms or email), product reviews.

·      Transactional info: items purchased, price, payment method (processed by third‑party providers), refunds and returns.

·      Technical data: IP address, device type, browser, operating system, pages visited, referring/exit pages, timestamps, and cookie identifiers.

·      Marketing preferences: newsletter opt‑ins/outs.

·      Security & anti‑abuse data: data collected by protection services (e.g., hCaptcha/Shopify anti‑fraud).

How we collect it

·      Directly from you when you purchase, create an account, subscribe to emails, or contact us.

·      Automatically via cookies, pixels, and similar technologies when you browse the Site.

·      From third parties that support our store operations (e.g., Shopify, payment processors, shipping carriers, analytics, anti‑fraud tools).

How we use information

·      To operate, maintain, and improve the Site and our products.

·      To fulfill and deliver orders, process payments, and provide customer support.

·      To send service notices (order confirmations, shipping updates) and—with your consent—marketing communications you can unsubscribe from at any time.

·      To personalize content, measure performance, and analyze usage.

·      To prevent fraud, enforce our Terms, and comply with legal obligations.

Legal bases (EEA/UK only)

When applicable, we process personal data under these lawful bases: contract (to fulfill your orders), legitimate interests (site security, analytics, product improvement), consent (email marketing, cookies where required), and legal obligation (tax/accounting compliance).

Sharing information

We share information with service providers who help us run our store, such as:
- E‑commerce platform: Shopify (hosting, checkout, security).
- Payments: PayPal, Venmo, and card processors.
- Fulfillment & logistics: shipping carriers, order tracking tools.
- Marketing & analytics: email service providers, analytics tools.
- Security: anti‑fraud and bot‑protection services (e.g., hCaptcha).
These providers access data only as needed to perform services for us and are bound by confidentiality obligations.

We may also disclose information to comply with laws, respond to lawful requests, enforce our policies, or protect rights, property, and safety.

Cookies and tracking

We use cookies and similar technologies to: keep you signed in, remember cart items, enable checkout, measure traffic, and personalize content. Where required, we ask for consent. You can manage cookies in your browser settings; disabling some cookies may affect site functionality.

Your rights

Depending on your location, you may have rights to access, correct, delete, port, or restrict processing of your personal data, and to object or withdraw consent. To exercise rights: info@ybytuhealth.com. We may need to verify your identity before fulfilling requests.

Retention

We keep personal data for as long as needed to provide services and comply with legal obligations (e.g., tax and accounting), then delete or anonymize it.

Children

Our Site is intended for individuals 18 years and older. We do not knowingly collect personal information from children.

Data transfers

If you access the Site from outside the United States, your information may be processed in the U.S. and other countries. Where required, we use appropriate safeguards for international transfers.

Security

We maintain administrative, technical, and physical safeguards designed to protect personal data. No system is 100% secure. If we experience a data incident that poses a risk to you, we will notify you as required by law.

Contact us

If you have questions or complaints about this policy or our privacy practices, contact info@ybytuhealth.com. If you are in the EEA/UK, you may also have the right to lodge a complaint with your local supervisory authority.

Update note: We may update this policy from time to time. Material changes will be posted on this page with a new “Last updated” date.